Learn More About the Anatomy of a Strategic Marketing Initiative
• An inexpensive, invaluable and highly detailed analysis of your
lead & customer database
• Showcase exactly HOW your customers fit and compare within
the median average (National, Regional, Local…)
• Maximize your marketing dollars
• Raise your rate of return
• Maximize your return on investment
• Develop new leads – Used for traditional Direct Marketing or
Opt-in Email Campaigns
• Database Development - Utilize RFM data and Customer Profile
to select available like matches within designated universe
• Map out promotional offerings based on sales plan, profit centers
and customer profiles
• Review cost structures and ROI expectations
• Develop communications crafted to support specific sales
objectives
• Develop effective CTA's (Call-to-action)
- E-‐mail Campaigns traditionally have a lower return ratio
- Testing different offers prior to campaign launch allows you
to ensure the best success ratio's
• Cross Platform Communication Systems:
- Pay-per Click On-line Campaigns
- Social Networking Channels
- Email Marketing
- On-line Product Demo's
- Traditional Direct Mail
- DRTV & You Tube Campaigns
• Develop engaging visuals speaking to the target demographic
• Utilize current technologies
- Personalized URLS
- Landing Pages
- Intelligent Barcodes
• HVC has both digital and off-set printing capabilites to ensure
the best price possible for your ptinted material, and our in-house
mail service takes advantage of all postage discount to minimize
your postage costs
5. Develop Comprehensive Follow-up & Loyalty Programs
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6. Develop Secondary Revenue & Offers Based off of RFM Data
Collection
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